The talks unfolded during a meeting held on February 24 between Gautam Adani, Chairman of the Adani Group, and Uber CEO Dara Khosrowshahi, who is currently visiting India. Sources suggest that the discussions encompassed the integration of Adani's electric cars into Uber's ride-hailing service, potentially under Adani One, the conglomerate's umbrella brand launched in 2022.

A partnership with Uber, renowned for its mobility solutions, holds promise in driving daily user engagement on Tata Neu while expanding its product portfolio beyond conventional offerings. Moreover, under Uber Technologies CEO Dara Khosrowshahi's leadership, Uber has diversified into sectors such as grocery delivery and high-margin advertising, presenting opportunities for synergies with Tata Neu.