Google pulled more than 100 apps from a set of 10 developers in India late last month after the Indian firms had “persistently not complied with its billing policies.” Google later restored the apps, but the firms will have to comply with the Play Store billing policies. The Indian developers had reached the CCI to investigate the matter.

The controversy arose when Google removed several Indian apps for failing to adhere to its in-app payment guidelines, drawing strong objections from the Indian government, which deemed the removal as 'unacceptable.' Responding to the government's stance, Google initiated steps to restore some apps that agreed to comply with its payment guidelines.

Minister Vaishnaw emphasised the crucial role of the startup ecosystem in the Indian economy and expressed the government's commitment to protecting them from the whims of "any big tech." 

One of the key features of the Indus Appstore is its support for multiple languages, including English and 12 Indian languages. This feature allows users to navigate and explore the app store in their preferred language, enhancing accessibility for a broader segment of the population.