Dheeraj Aneja, Senior VP of Fintech and Payments Group at Flipkart, highlighted the significance of Flipkart UPI, stating, "Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us." He emphasized Flipkart's commitment to delivering best-in-class commerce experiences by offering safe and convenient payment options along with various rewards and benefits such as Supercoins and Brand Vouchers.

In a significant development, the World Trade Organization (WTO) members, including India, have agreed to extend the moratorium on imposing customs duties on e-commerce trade for an additional two years, until the next ministerial conference in 2026.