Fintech startup Simpl reported a 40% surge in consumer spending during India's victory in the ICC T20 World Cup final, reflecting increased quick commerce transactions. Indians showed significant online spending support post-India's victory, with peak activity from 8 pm to 11 pm.

In response to the uproar, Blinkit's CEO, Albinder Dhindsa, promptly announced the implementation of the new feature on X platform, crediting the user's mother for the idea. In his announcement, he stated, "It’s live! Everyone please thank Ankit’s mom. We will polish the feature in the next couple of weeks."

This collaboration builds on Blinkit's recent forays into swiftly delivering consumer electronics. Just this year, Blinkit partnered with Samsung to expedite the delivery of the latest Galaxy S24 series in Delhi-NCR, Bengaluru, and Mumbai, guaranteeing arrival in under 10 minutes.