The highlight of the event was the introduction of iOS 18, designed for the iPhone. The new operating system will allow users to customize and secure their applications, including a feature that lets people lock individual apps.

While the September event is typically the highlight for Apple enthusiasts, this year's WWDC could be one of the most significant in recent history. Apple has teased a 'huge AI announcement,' with Wedbush analyst Dan Ives calling WWDC 2024 'the most important event for Apple in over a decade.' Ives highlighted the critical pressure on Apple to deliver a generative AI stack for both developers and consumers.

Cook emphasized that Apple is steadfastly dedicated to delivering top-tier AI services to its customers, positioning the company uniquely to differentiate itself in the increasingly competitive AI space

According to the online newspaper VietnamNet, Cook expressed intentions to enhance Apple's engagement with local suppliers and contribute to initiatives focused on clean water projects and education opportunities in the region.