A Swiss watchmaker, in partnership with an Indian retailer, has unveiled a limited edition Ram Janambhoomi watch priced at an impressive ₹34 lakh ($41,000). This luxury timepiece celebrates the Ram Mandir consecration ceremony that took place earlier this year in Ayodhya.
The watch, created in collaboration between Ethos and Jacob & Co., features elements from Jacob & Co.’s renowned Epic X Skeleton series. This unique watch not only serves as a high-end accessory but also stands as a tribute to India’s rich cultural heritage.

The limited edition watch is available in two distinct versions, reflecting the grandeur of the Ram Mandir event. The collaboration is notable for its blend of Swiss precision and Indian cultural significance, aiming to offer collectors a piece that is both exclusive and meaningful.
According to the manufacturer, the watch is designed to honour the deep cultural roots of India. It’s being positioned as one of the most distinctive collaborative timepieces ever produced, highlighting the confluence of luxury and cultural heritage.
As news of this high-value watch spreads, it has captured the attention of collectors and enthusiasts alike, adding a unique artefact to the world of luxury timepieces.